Surely, applying this mathematical formula in your e-mail campaigns you will achieve your marketing goals. Although I am not designer, I would like to talk about this matter from another point of view: corporate communication.

I thought about this when I received an email that was composed of only an image, and it was a deformed image on top of that!. What I had in my inbox was an e-mail marketing  "disaster": you could not see the product, you could not read the text because it was distorted too and, in short, the corporate image of the company seemed very inappropriate.

I think that comming of Christmas  promotes the growth of e-mail marketing, especially about promotional gifts, Christmas hampers, printing works and similar articles. I believe this is the reason why the quality of mailings go down and their amount increase .

If you're thinking about making e-mail marketing actions to these special dates, do not neglect the ways and ask professionals. And remember: text,is  text; image, image.

Here we are ;-)

We often say not to use Outlook or any other email client to send your e-mail campaigns. All the email marketing software are specifically created to achieve effective results and the other ordinary email clients don´t .

Anyway, if you use Outlook for that, please, do not use the option "High Importance". When you send all your messages with high priority, they stop being all important; so when messages are really priority, nobody takes it as important. The email can be deleted without open. Dou you remember the fable "The Boy Who Cried Wolf"? It is the same essence.

For example, on September 18th I received an email with "High Importance" asking me to enroll a course whose registration period ended ... on October 5th! I think this time the symbol is dispensable. Don´t you think?  If we add that the subject line was written in capital letter, it seemed the announcement of the imminent arrival of a meteorite ;-)

Be careful with this...

I normally use several e-mail accounts for work and for personal issues. One of my personal e-mail accounts is from Gmail, one of the most widely used free e-mail providers.

GMail has more than 146 million monthly active users, and it’s only the third largest provider, behind Hotmail (343 million) and Yahoo (285 million). So, as you can imagine, the chance of someone having an email address very similar to mine is huge.

Each week I receive a lot of email that is not targeted at me, but is received in my Gmail account. I receive newsletters, party invitations, invoices, business documents, passwords to access all sort of on-line accounts, and so on. All this crappy e-mail annoys me a lot, and what is worst, when I try to unsubscribe to some of these newsletters, there is no option at all to do it :-(

This kind of problem arises from bad practices building subscription lists. We’ve already written about the problems of single opt-in. This bad practice is not only terrible for the owners of e-mail accounts (as myself, as yourself), but for marketers too, because you can contribute to mail bombing, or see how your e-mails are trapped by spam filters if a competitor or cracker subscribes honey-pot addresses to your list.

So, if you are using building a subscriber list in your site, please, please, please, use double opt-in. It’s good for you and it’s good for innocent people like me who are blasted every day with tons of emails aimed at other people :-)

MAILCast, of course, has built-in support for double opt-in signing, allowing you to decide the exact contents of each step involved in the process.