This is a post to refresh you the best way to optimize your campaigns by collecting some tips from our previous posts, so you will increase your CTR and ROI and avoid being tagged as Spam:

1 - Don`t use Outlook

Don`t send with Outlook (or similar software), use only professional email marketing software. But if don’t mind what I say and you do, remember that BBC field is your friend.

2 - Align your interests with your recipient’s ones

How? by choosing the right words for the subject and the message to get a closer email.

3 - Optimize your html

Optimize your html, create it with a specific html editor and use the proper image size & formats. Remember, text is text, images are images. Don’t write text into images, don’t send ‘just-one-image’ emails and be sure that your email is comprehensible without images.

4 - Create a killer subscription list

Don’t buy email lists (god kills a kitten each time you do), create yourself recipient's list by including a form into your website and giving incentives to your subscribers.

5 - Don’t send big attachments

Big attachments increase the email weight and will be sent and downloaded slower. Put the attachment in your server and link it, your email’s weight will decrease and you will be able to track who downloads it.

6 – Choose the proper day and hour

Doesn´t exist a perfect day for every case, but Tuesday, Wednesday and Thursday are usual to be the better days, and the period between 10 am and 12 am the better time. Test, test and test to find the better moment to send your campaign.

7 - Read theemailingexperience.com

Subscribe to our RSS and you’ll improve your email marketing skills and will get happiest recipients.

¿Have I forgotten any tip else?

Recently I received in my inbox an invitation to draw for a cruise "only" registering on a website. Like many users, I clicked thinking "a second to lose and maybe win" . The fact is that when I open the link I received the following form:

23 fields to participate!? I am not going to waste my time...

I think many users stop in this moment their check in.

In short, my advice is that if you want to do some kind of e-mail marketing action like this (highly recommended, to increase your recipients), be sure to provide facilities to your target. E-mail, name and surname are enough. Another actions will come to know something about them.

Knowing all the information about your recipients is great, but this is not the way. You can not ask for"blood". You take the risk that the e-marketing action don not get results.

Spanair (a spanish flying company) is looking for a new logo, and this week has arranged a poll at his website to decide between the two candidates, so visitors and customers can vote after providing their e-mail (there will be a prize draw for a travel).

I think that this is a great trick that you can also use to build up loyalty and your mailing list, or improve it with potential customers whom get emotionally involved with your brand.
Arranging a poll, gift raffles or just special offers for subscriber are always interesting initiatives to encourage people subscribing to your mailing list.

Also there’s a second interpretation to this strategy from the SEO side. On past 20 August 2008, a Spanair flight crashed at Barajas airport, in Madrid (Spain). Nowadays, wen you search Spanair at Google, there are many results related to the crash in the first page, so the poll could also be a linkbaiting strategy to create buzz and “move” this results to the second and successive pages.