In times of "lean" we have to be original to enhance. We need results but we can not spend money. So, we have to look for alternatives... Have you think  in e-mail marketing? It will help you! Sure...

Email is a cheap alternative to make good marketing. Perhaps now is time to think about buying an email marketing  tool. You will measure your campaigns and get real results of your actions.  You will stand out from the competition too and improve your image.

In these times, you must also take care of your current customers. Keep your customers is more important than get new ones. You can get their loyalty ,for example, by developing a newsletter with specific offers.  You can do that with a suitable software.

We have stressed these ideas on many other posts because we believe in what we do. Do not underestimate the power of email marketing and its ability as a communication tool. Now more than ever.

As you probably know, one of the most popular MAILCast feature is the capabability to upload your sending in a ZIP archive (as shown in this article), because most of our customers still feel more comfortable editing their email within a desktop software than within an online one. But the matter is that buying an Adobe Dreamweaver or Microsoft Expression license just for this small task may be too expensive, so the solution are the multiple free html editors available into the internet.

These are some of the ones that we recommend to you:

Kompozer

KompoZer is a complete web authoring system based on NVU that combines web file management and easy-to-use WYSIWYG web page editing.

Aptana

Aptana Studio is a free complete web development environment  based on Eclipse that combines powerful authoring tools with a collection of online hosting and collaboration services.

Amaya

Amaya is an open source Web editor hosted by W3C. The Amaya software is available for Windows, Unix platforms and MacOS X.