Continuing with the analysis series in this blog, I’m going to comment on an email I received recently.
In this case the email almost has no images so the major concerns are about textual contents and deliverability. It showed up in this way when received:
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It didn’t look more interesting after activating the images either:
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Apart from the poor appearance of the contents and the lack of an unsubscribe link or a short legal text, let’s talk about text itself.
Although the subject line is quite well crafted (it reads “Beat your competence” in Spanish) because is short and to the point, the contents make use a lot of well known inappropriate words and content techniques.
They have personalized the email using my name in the second sentence which is good, but the first sentence in the email includes the word “Free” (gratis) and is formatted in bold big fonts and with exclamation marks in it. This is not a good idea as long as this weights a lot in spam filters. This by itself is not enough to trigger spam filters, but the “free” and “success” words appearing several times in the text should probably be. The use of uppercase words in several parts of the text counts too.
Going into more technical details, the return path declared email is in the domain acambiode.es wich has two email servers registered as valid ones for handling that domain:
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relay.grupointercom.com
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mail.grupointercom.com
But the email was sent using a different email called push4.grupointercom.com so a lot of server filters that check for a valid originating address will flag this email as using a faked sender and prevent it to go to the users inbox.