Nowadays, there are companies wich think that corporate communication means the diffusion of its image through a letter and envelope with its logo. This anachronistic thought is a big mistake.
You should not forget that "everything communicates" and "it is impossible not to communicate". Any organization must show a coherent image in any corporate appearance. Don´t trust it to chance. This includes the presence in different traditional and emerging technologies media.
Sometimes we neglect something as basic as our website. Our web must provide all the information about our company and must be our "visiting card" for all users too. Not just "copy" and "paste" the content of our dossier Coporate. We need to give them it in an attractive way appropriate to our image.
The same happen with our e-communications, such as newsletters and e-mail marketing campaigns. They are a very good vehicle to spread our corporate image. We recommend a content of interest to our target and an esthetic that identifies it with the organization they belong.
Although an insipid contents is the worst way to make our electronic communications, an unpleasant image can overshadow the most interesting information. We recommend you to take care of things such as your email and newsletters templates to be pleasing to the recipients and strengthen interest in the contents.