The eMailing Experience

Drafting a subject line

We have already spoken about the importance of the subject line to get a good open rates in our email marketing campaigns. Now we're going to explain how avoid mistakes when we write one.

Do not use capitals. Remember that are synonymous with "shouting" and show the recipient an unknowledge of the environment.

Do not use long lines. The usual limit is 50 characters. "Less is more."

Discard the exclamation and question marks.

Avoid terms like "free", "promotion", "supply", "gift" ...

Emphasize the most important information first. Compose the phrase prioritizing what you are going to write then in your email.

Regarding the subject line, be careful with:

-Allways use it. Draft it when you begin an e-mail marketing campaign.
-Make sure you say something really significant
-Be sure not to seems to be "spam"
-Be sure that it reflects all the content of your message and not only a part of it.
-Make sure that use descriptive terms that are identifiable.

Recalls that the subject line is the introduction of your e-mail marketing campaign. It can means that someone open your email or not... Take care of it

By: María Capón | Wednesday, August 13, 2008 2:05:00 PM (Hora de verano romance, UTC+02:00)

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Tags: Email Marketing | MAILCast

The best day to send a newsletter

I think I can assert that the formula to get what is the perfect day to send a newsletter does not exist .

Although there are studies that say that the best day is Wednesday, I say that "depends". Marketing by email is not "2+2 = 4" because our target is a specific person, belonging to a particular sector and with particular opinions.

The best is adapt the contents and frequency of our newsletter to those who will receive it. One of our clients sends a newsletter where you can find suggestions for weekend and sends it successfully every Friday. Who call those who have developed the study and tell it them?

My experience tells me that what we should do to get success with open rates of our newsletters is test, test and test. Select one day and send the newsletter analyzing results. Select another day and analyze.... Try and try and see what happens ...

It is laborious, but very effective. It's worth it!

By: María Capón | Monday, August 04, 2008 2:25:08 PM (Hora de verano romance, UTC+02:00)

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Tags: Email Marketing | MAILCast | Newsletters