As an alternative channel for you marketing strategies to build your customers and providers’ loyalty, RSS can play an important role.

It is an easy tool, and a direct mean by which our messages avoid the anti-spam filters and where our readers keep their privacy: no email addresses involved whatsoever. These below are some examples of what you can do through RSS feeds:

-                     Marketing and Internet information feeding. Surprise your customer publishing content as they come.

-                     Advertise your products, new books, publications, your software updates, etc

-                     Offer special discount, give vouchers for your most loyal customers.

-                     Publish audio and video files, mp3, podcasts, interviews, content from your mobile.

-                     Publish pictures, photos from your shows and events.

-                     Publish academic studies, tutorial, white papers, etc

-                     Publish your company’s news in the corporative intranet.