When you send an email what you aim for is that it arrives at its destination and that it can be visualise
d correctly. These aims may seem obvious and are normally taken for granted, however it’s not as easy as it seems. Why?
Besides the actual message you want to send, which consists of the text body, there also exists some elements surrounding this which are responsible for supplying the format and general layout. The content of the messages is in fact HTML code which supplies the necessary information to the email clients so they know how to view it, e.g. bold type, alignment, backgrounds, etc. The effects of this situation are:
• Inbound emails cannot be visualised correctly: the formats aren’t maintained, and
distributions, width, etc are affected.
• Received emails cannot be read.
• If the receiver can’t read the email without first downloading images, then the email
will most likely end up in the deleted folder without even being read.
• It gives an unprofessional image of the company who is sending the email. After
getting one or two emails like this the receiver will black list the company and will,
therefore, stop receiving that company’s emails.
• The content is confused with spam and won’t arrive at its destination.
Keep in mind these in the preparation of your e-communications. Look for professionals if you think you can not do it alone. Effectiveness of your campaigns will increase considerably. We are sure!