Many people still think about email marketing as a massive and cheap way to advertise, just rising spam, or they just think that email marketing is directly Spam. But this is not the true, email marketing used in a right way is a powerful tool to communicate with your costumers.

So let’s throw light on some concepts:

What is email marketing?

Email marketing is a form of direct and permission marketing that uses the electronic mail as way to deliver commercial or informative messages between companies and customers.

What is NOT email marketing?

Email marketing is not about bulk unsolicited messages, this is spam.  If you want to take advantage of email marketing, you must ask for your recipient’s permission and send them emails related to their interest.

So, what’s email marketing for?

Mainly, email marketing is very useful for:

• ensuring  your  clients'  loyalty
• obtaining potential new customers by publishing a newsletter that will attract readers interested on your business area.