As we said before, the relationships between customers and companies are changing. More and more, Internet has became the code to develope commerce (B2B, B2C, C2C...). This is modifying the original concept of buying and selling.
If you want to survive in the new global market you need make changes to increase sales. You must win customers' trust in the new economic system.The best way to count on users' loyalty is the permanent communication.
The on-line support makes possible a direct contact with customers. It is a help system that get in touch the user with Customer Service or Technical Service. A good on-line support site must solve the issues easily. It usually gives email notifications about issues' progress and let you search the interaction history you have.
Although on-line support accessibility is fundamental, response to customers is more important. If we promise a 24x7 service we have to keep it without exception, because they trust in us. It is hard win the loyalty of our customers, so we have to use some tools, such as on-line support, to achieve it and keep it.