We can not ignore the role that social networks have taken as a professional marketing tool.

Social networks allow organizations to work quickly and efficiently between them. These applications make easy the interaction between professionals who share subjects of common interest. You can use the advantages of traditional communication with the communication of Web 2.0 (blogs, wikis…).

The key is the agility. Social networks allow more open relationships between the different business areas. So organizations should take advantage of these characteristics quickly to react changes in their environment.

This new reality is completely integrated into the market. Corporate communication should not ignore this model of interaction that promises a great future for business.

Do not forget this point when you offer your customers services with more added value. Think in the ability of collaboration that has been opened through social networks.