According to the current legislation and recent anti-Spam consciousness, MAILCast promotes the use of double opt-in to fill up your subscribers lists.

What double opt-in means is that after your subscriber enters their email addresses to receive your newsletters, then they go a step further: they’ll need to confirm their correct email address by replying to an email sent to that particular address. So that you confirm the permission of your subscriber, you avoid misspelled addresses, etc. Tip: when your customers confirm the subscription (clicking on the link), they can go to a “Thank you” webpage where you can advice them to add your sender email address to their address book, so that your newsletter will not finish into the Junk folder.  

Now, double opt-in is fine. What about double opt-out?  A nightmare…! Don’t twist it. If they like to unsubscribe, make it easy. It is nothing more frustrating that going from page to page without finding the bloody option to delete your email address from the database. The longest it takes, the worst feeling you got of that company. Think that the foundation of effective email marketing is building trust and relationships with your subscribers.

The ignorance is bliss, but you can get it right now.

Of course, MAILcast will let you choose the method and messages of your choice for subscribing and unsubscribing to your e-mail newsletters.