Krasis has the pleasure of announcing a new version of MAILCast.
Our developer team, taking into account the needs and requests of our users, has working hard last months to finally achieve an excellent result.
As many of you would already know from this morning after log into your user account, MAILCast has new functionalities. All of them have been done to make it easier for you, sending your email campaigns and your newsletters.
Next I will introduce you the latest improvements of MAILCast 4.0:
· New “Basic” interface. Now you can choose whether working in the classic interface, or new basic one. This new simplified version allows to access to all channel’s functionalities from a single screen. You will not have to scroll the side bar. Try it! You’ll enjoy it.
· Excel integration. Many users were demanding this and here it is. MAIL Cast’s external channels that before were linked to Access, now they can also work with Excel.
· "One-Click ZIP Publishing". This new functionality extremely simplifies your direct marketing´s tasks. Publishing your graphics bit by bit, and after composing the HTML in the content editor is over. Design your communication in HTML on your computer with any program, and include images and resources, as you wish. Then include all your files in a ZIP file and upload it to MAILCast who will process them, publish them in the Internet and will get them ready for edition just before you do the mailing. Publishing an own design was never easier.
· Specific version for mobile devices. In the first step of the campaign composing process, you will find a new sheet called “Mobile version”. So you can type a shorter version for those subscribers who will read your mail from a mobile device.
· Sender’s personalization for every user. You only need to include in your Access or Excel document two fields called “Sender" and "SenderEMail". That way every subscriber will receive the email from the appropriate sender. Your marketing could be even more personalized.
· Personalized fields with own values in the test emails. Now you can introduce the values for each personalized field, as you wish. So that you will obtain a more “real” test version of the final mailing version.
· Content index automated generation. With a new label in the automated templates, you will have the option of generating an index, short or larger, with internal links to the different news included in an issue. MAILCast will automatically do it for you.
· News reutilization between issues. When you are using the automated composing functionality in MAILCast, so useful creating newsletters, you can mark already used news as available for composing again, and vice versa. This facilitates the reutilization of the content between issues of the same channel.
· New templates versión. Although you may not notice it in Outlook or other ESPs, the new templates are optimized to improve the visual experience of subscribers using Yahoo, Hotmail or Gmail.
· Improved stats. At the time of checking the reports, you will find that they are generated faster tan before.
· Improvement linking external databases.
And don´t be shy, your opinion counts!! So, please, don’t hesitate in sending us feedback about MAILCast. It will help us improving more and more…