We have already told about the many advantages of e-mail marketing opposite to other tools communication. Today I am going to talk about form.
We can show the content of our e-marketing in "wrappers" as: 
- Offers
- News
- Newsletter
- Subscriptions
- Invitations
- Polls
- Specific formats for specific season, such as Christmas cards
The choice depends on what we want to say to our target and the kind of customers in our database.
We need to explore different ways of communication. We must try to get thar our recipients understand the message. E-mail marketing will adapt to any of them!