The Interactive Advertising Bureau can help us making a sucessful e-ma
il marketing campaigns. You can find at www.iab.net a lot of resources about the best practises in e-mail marketing.
Glossaries, legal terms, metrics, audiences measurement, case studies... All kind of data that can update your knowledge. You will refresh your information and be more creative in your communications.
We propose you to visit the website and get some ideas for your e-mail marketing campaigns.
Enjoy!