Recently I received in my inbox a newsletter. I had not subscribed to it. They asked me to send by postal mail my personal information to unsubscribe. What is this?
First, I do not want to receive their communications ; second, I do not want to spend my money and my time to undo something that I do not do.
I sent them an email asking for my unsubscription and telling that I did not send anything by post. They never send me anything else. I think this is a very, very bad marketing strategy. Why did they want that I receive their newsletter if I will never contract them? In fact, they have created an angry no-customer.
To avoid this kind of situations (and you are identified with this sure) note:
-Try to make that your recipients give you their information.
-Include an "unsubscribe button" at the bottom of each e-mail you send
-Tell your recipients reply your e-mail to ask for the unsubscription
-Do not ask for difficult things to unsubscribe. Why do you make it complicate? You only will get that check all your e-mails as "spam"
-Obey the laws that protect your recipients´ information
I think that this kind of situations discredit e-mail marketing and the company that make it. Do not fall into this mistake :-(