Although  an e-mail marketing campaign  seems something as simple as a bulk sending,  is more than this.  The fact is that a good communication in this area must have a solid starting point based in the planning.  Their success and, consequently, the achievement of objectives will depend on  the proper planning and its implementation.

The first step of the planning is setting goals. We have to decide what needs must  be covered in the short, medium and long term. 

We must bear in mind that any action has be done  in due course, so we must mark a calendar that reflects each part of the communication process.

So we can not let any stage at random. We have to avoid improvisations 

Another point to plan an e-mail marketing campaign  is the target definition as explicit as possible. We must anlyze the conditions and features  of potencial market.

Although the planning of an e-mail marketing campaign has to be defined from the moment of its creation, we must not be rigid. We have to see every stage  to detect and correct deviations.

We have to adapt the e-mail marketing campaign to the response of our audience.