Not having any experience in writing a newsletter should not stop you. Nowadays, MAILCast href="http://www.mailcastserver.com/" target=_blank>Email marketing software is generally intuitive tools that make possible to design a professional-looking newsletter with not much effort.
However there are some things to plan about before your start your business’ email communication strategy:
- Marketing goals. What do you like to achieve?
- Define your audience
- How you will benefit your audience, why will they like to receive your newsletter?
- Information to communicate
- Resources required
- Budget
- Schedule for your communications, plan in advance for continuity
- Reach your audience: how will you promote your newsletter and gain subscribers?
And remember…once you start, you´ll get better.