Here some basic points that help me to develop my email marketing campaigns. You may need to do some changes according to your specific goals. I find it quite useful and simple; just gathering the basic information that I need to file in order to see the results of the campaign in the long-run.

-          Campaign name

-          Sending date

-          Goals (open rates, CTR, Bounces, Subscriptions…)

-          Database segmentation (potential public to reach)

-          Campaign subject (write at least 4, then you can choose the more adequate)

-          Get your List ready (additional info, filters…)

-          Create your HTML email (don´t forget the Unsubscribe link, forward a friend)

-          Check the links on your newsletter (if they are working correctly, where they go, landing page…)

-          Schedule your mailing in the appropriate day and time.

-          Monitor the results (reading, open-rate, CTR, subscriptions, cancellations, website activity, increased traffic to your web, comments, customer feedback).

-          Analyze the results in relation to the planned goals

-          Conclusions and recommendations to future campaigns.