If you’re
interested in e-mail marketing, probably you’re also interested in web
analytics. Remember that high quality traffic in your site is the first
step to build a great database for your newsletter.
Google
analytics, one of the best free web
analytics systems, has recently added a new optional feature (currently in
beta): benchmarking. Now you can share your analytics (remaining anonymous) and benchmark your site with the rest of your
competitors:
From Analytics Blog:
Industry
benchmarking is a commonly requested new service that enables customers to see
how their site data compares to sites in any available industry vertical. We believe this data will provide actionable insights
by providing context for users to understand how their site is doing.
For example, if you have a travel website and you get a spike in traffic on
Mondays, you may want to know whether other travel sites get that same spike on
Mondays.
How to
activate it: Click on “Benchmarking” in
the section “Visitors” and go!.