While operators in Europe and the US are struggling to get customers to switch over to 3G devices to make better use of the infrastructure, Japan comes out and says that for the first time in history they've sold absolutely 0 second generation devices (read this article at AFP).
This is very interesting to me. I'm always telling everyone that the use of mobile phones that we do here in Europe and the States is already very simple, and we are not taking this devices to their real potential. I envision that in a few years from now mobile phones will be in fact much more: your own small Personal Computer, in the sense that they will be our main and only computer. They will be contstantly connected to the Internet through high speed networks and Wimax, we will have our files on the cloud, small folding flexible screens for using on the go, and we can just enter our office or home (or anywhere), plug the device on some kind of docking station and start working the usual way.
In a world like that (which is nearer than you may think) SMS will have no sense as a marketing mean. In fact in Korea and Japan SMS have dissapear several years ago and they use only e-mail (check this at iSchool Research, and this at Huawei.com).
E-mail marketing use only can increase :-)
