Spanair (a spanish flying company) is looking for a new logo, and this week
has arranged a poll at his website to decide between the two candidates, so visitors and customers can vote after providing their e-mail (there will be a prize draw for a travel).
I think that this is a great trick that you can also use to build up loyalty and
your mailing list, or improve it with potential customers whom get emotionally involved with your brand.
Arranging a poll, gift raffles or just special offers for subscriber are always interesting initiatives to encourage people subscribing to your mailing list.
Also there’s
a second interpretation to this strategy from the SEO side. On past 20 August 2008,
a Spanair flight crashed at Barajas airport, in Madrid (Spain). Nowadays, wen
you search Spanair at Google, there are many results related to the crash in the first page, so the poll could also be a linkbaiting strategy to create buzz and “move” this results to the second and successive pages.