I am goi
ng to write about the "Subject" line again, though I have told about it in many times.
I will not talk about the importance of the subject line to rate opening, or writing, or keywords you must use ... I just going to focus on the size.
You must focus on one sentence the content of your messages, not write a genuine body of the message in the subject field with full stops, semicolon, punctuation marks .... This never will increase your rate openin. I say it as a person who works in e-marketing and, above all, mainly as a plain e-mail user.
These are real "subjects" in my "Inbox":
-
ULTIMAS PLAZAS - PROXIMOS CURSOS XXX XXXXXXXX XXXXXXXXXXX - BANK SIMULATIONS - MADRID - BARCELONA - MAYO - JUNIO - JULIO 2009
-
GRUPO XXXXXXXX XX XXXXXXX - JORNADA SISTEMAS DE INFORMACION SAP EN LA EMPRESA - 09.07.2009 - 17:30 HS.
-
CURSOS GRATUITOS PARA TRABAJADORES DEL SECTOR XXXXX. NUEVA CONVOCATORIA DEL PLAN FORMATIVO DE XXXXXXXX
-
Revista GRATUITA XXXXXXXXXXX - 218 páginas Ya disponible. Viajes, Artículos, Fotografías, Vida marina, Buceo y mucho más. Oferta Maldivas y Mar Rojo Sur.
-
NUEVOS SERVICIOS XXXXXXXXX: CENTROAMAERICA-CARIBE-MEXICO-US GULF-USEC Y MEDITERRANEO.
-
A la atención del departamento de xxxxxxxxx - Servicios xxxxxxxxxxx de calidad - Especialistas en libros de texto y profesionales
-
JORNADA DE PRESENTACIÓN DE LA FERIA INTERNACIONAL DE LA PYME DE CHINA (XXXXXX) EL DÍA 21 DE ABRIL EN XXXXXXXX XX XXXXXXXXXX
Do you want to open some? Why? All the information is in the "subject" ;-)