The e-mail marketing blog RSS 2.0
 Monday, April 28, 2008

Recently the Communications Technologies National Institute (INTECO) has presented a study about Internet usage in connected homes in Spain.

This study reveals that the most used Internet service is e-mail, despite spam and other annoyances. It almost doubles P2P downloads, and on-line gaming.

Curious enough, Internet search has decreased 2.2% in the last 12 months. Participation in forums increases, and e-commerce and on-line payment maintain the same level.

For me it's very interesting to see how Skype, Videoconference and other means of get poeple connected have not been massively adopted.

And this study comes to confirm a fact we already knwo: e-mail continues to be the Killer-app of the Internet :-)

Read the full study (Spanish)

By: José Manuel Alarcón Aguín | Monday, April 28, 2008 7:50:50 PM (Hora de verano romance, UTC+02:00)  #    Comments [0] - Trackback
Tags: Email Marketing
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