The e-mail marketing blog RSS 2.0
 Friday, September 12, 2008

Before sending a massive email to apologize for some mistake, we must think aspects such as:

- Are you sure that this is the best way to correct something you said?. Maybe it looks like you are  hiding  behind a screen... If you know that the offence was serious yomassiv.jpgu must use another way. Sending an e-mail is easy and many people do not take seriously the apology.

- The inmediacy of e-mail make it an advisable way to start some kind of apology. It can be requested when the error is still latent.

- You must include the word "forgiveness" or "sorry"in the subject line. This will ensure that the aggrieved party open your mail.

- Do not include anyone else in CC or Bcc without express permission of the recipient. Let the injured party decide if  he want everyone know that you've apologized or not.

But remember that say what you feel in a message is different  that saying that through other ways. Above all think if it is the right channel for your apology and pray for the injured party has ever happened something similar and he will accept your apologies :-)

 

Por: María Capón | Friday, September 12, 2008 11:48:47 AM (Hora de verano romance, UTC+02:00)  #    - Trackback
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