In Email marketing, the subject line is vital, mainly because it means to get into the mail inbox and the reading stats. I, myself, every morning delete at least 10 emails without doubt, only by checking the subject line (or the unknown sender). Most of the times they offer me medical or miracle potions that, fortunately, I don´t need.

Having said this, the email marketing professionals, who are sending newsletters or punctual campaigns by email so often, seriously consider the subject of our mailings. In the case of newsletters, it is usually easier because the subject line normally is the title of the periodical publication. In this sense, it is recommendable that you send the last issue to your new subscribers, so they will recognize your newsletter since day 1.

However the case of punctual marketing campaigns is different, and in many cases tricky, too. We have to carefully find an efficient line to introduce the product or service to the audience: it must be short, direct, personalized, informative, original, informative, interesting, shocking, eye-catching, flashy…because a recent study shows that 35% of the recipients open the email based on the subject line.

Therefore it would be ideal that your subject line had the following characteristics:  remark the benefit from reading our email, personalized, according to our recipients’ needs, create expectation, create an own style, not using capital letters or symbols, avoiding words such as ´free´, ´promotion´, ´offer´, ´gift’, ‘buy now’, ‘click here’, ‘opportunity´, ´important´….adn all this in 50 characters max, including spaces…only.