It’s well known that, when economic downturns strike (as the current economic situation), the immediate response is to cut costs, not increase them. Which costs? First, always, marketing and advertising (oh, what  a mistake!, in fact, I think that during economic crisis there’s the great chance to position your brand better).

But as the Galo-Roman Axterix’s Village, there’s an irreducible, measurable and effective kind of direct marketing that not only doesn’t decrease during economic crisis, but even grows up!!! Of course, you’re right: it´s e-mail marketing.  Why? Because the well known email marketing advantages: it effectiveness, measurability, low cost, segmentation, high ROI … ¿Do you need more?

Aren`t just my thoughts, look this extract from a Media Survey (2008 – Source: DatranMedia ), where 82.4% of marketers who took part of are going to increase their investment in e-mail marketing during 2008 and 55.3% expect to get a higher ROI in e-mail marketing .