We have already spoken about the importance of the subject line to get a good open rates  in our email marketing campaigns. Now we're going to explain how avoid mistakes when we write one.

• Do not use capitals. Remember that are synonymous with "shouting" and show the recipient an unknowledge of the environment.

• Do not use long lines. The usual limit is 50 characters. "Less is more."

• Discard the exclamation and question marks.

• Avoid terms like "free", "promotion", "supply", "gift" ...

• Emphasize the most important information first. Compose the phrase prioritizing what you are going to write then in your email.

Regarding the subject line,  be careful with:

-Allways use it. Draft it when you begin an e-mail marketing campaign.
-Make sure you say something really significant
-Be sure not to seems to be "spam"
-Be sure that it reflects all the content of your message and not only a part of it.
-Make sure that use descriptive terms that are identifiable.

Recalls that the subject line is the introduction of your e-mail marketing campaign. It can means that someone open your email or not... Take care of it