Essentially, this strategy could be similar to any "analogical" marketing campaigns. However we can remark a fundamental step which gives us essential information to satisfy customers’ necessities. We are talking about Feed-Back.

This information needs to be part of our e-marketing's strategy. The Internet has become a very interactive channel, and the users expect that their suggestions and comments will be attended by the company, in return.

Therefore, we must not forget to insert on-line "Feed-back" tools , such as  e-mail, enquires, formularies or automatic reply systems.