Also used by some marketers as Point Of Action or POA, this term refers to the words or graphics (or both) used in an e-mail to encourage the recipient to do take a specific action.

Typical examples are “Click here to know more”, “Write to us”, “Go to our website to get your free whitepaper” or anything that try to lead the reader to you.

Every marketing message you write must always have at least one Call To Action. Keep this in mind while writing your texts.

Apart from sending people to pages you’re interested in them to view, as long as this CTAs are always links, you get a lot of interesting information through the click stats of your mail marketing platform (By he way, do you know MAILCast? ;-) )

Soon I’m going to write several good tips surrounding Call To Action messages. Stay tuned!