As far important as our subscribers’ list or our newsletters’ design and content is knowing the efficiency of our email communications. Because of this, it is essential comprehend what our email marketing´s stats mean. Analyzing them, we will find out our mistakes and our success points, and so gaining more from our online marketing strategies.

-          Reading stats

They tell us how many times our mailing has been read. Nevertheless these stats may be not 100% accurate, given that your readers may open your email from their mobile phones, Blackberries, using Outlook preview panel, blocking images, etc. and unfortunately these readings will be not counted in the stats.

For these reason, MAILCast offers you additional stats, unique reading stats which reflects only one reading for IP address, although one subscriber had read your email ten times, MAILCast will count it as only one time. In addition, MAILCast also gives a detailed report of bounce-back emails, identifying the particular email addresses affected, and the reasons for bouncing (whether the email inbox is full, the server is unavailable, email address is not correct, your message has been considered as Spam by email filters, etc).

-          Links stats

They show us the persons who have click on the links included in your mailing. These stats are 100% accurate. As before, MAILCast not only details who has click on which link, but also how many times has been done. This figure can be extremely useful for sales forecasts, as it will inform us about what products have been more interesting and for what audience.

-          RSS reading stats.

If you are publishing content via RSS, having integrated the MAILCast’s News channel in your website, then MAILCast will give you a report about how many times your content have been accessed, and in what days. So it will enable you to track the result of your publications, what news was more popular for what IP addresses. Given that the RSS readings are anonymous, MAILCast cannot give you personal data from this report.

-          Subscribers’ management stats

If you have online registration forms available in your web and managed by MAILCast, you will receive a detailed report (downloadable in Excel) of the new registrations and cancellations of your newsletter’s subscribers.  Having these online forms in your portal, it will easily increase the number of your subscribers and people who are interested in your business, products and services. Furthermore MAILCast offers you the option of double opt-in and opt-out, helping to comply with the current Data Protection legislation. Furthermore, MAILCast will delete from your database those addresses that have been bouncing, so you will keep your list clean, and it will not affect your business reputation. Taking care of your list of subscribers is important; otherwise most of the email service providers (ESP’s) may flag your mailings as unsolicited commercial emails (Spam).