One of the most influent factors in your email marketing campaigns’ success is your database. Your subscribers’ list is your treasure. Your mailing´s effectiveness and sales conversion depends on your database, and not only that…as well your reputation.

What I mean is that if you don’t care about your database, then it may be a big number of your emails bouncing-back, and therefore the email service providers will include your IP in their “suspicious” lists of spammers, affecting to our reputation…and if this practice goes on and on, then we´ll end up in the serious black list. What means that our mailing campaigns will be never accepted by some email providers, even if our subscribers have given us permission and accepted to receive our communications.  How many people do you know who is checking their “Junk folder” daily, given that they actually receive hundreds of spam emails in their inbox? Hmm…great! So what can you do?

You should check, clean and update your database. How many times? As much as you can! This will depend on how often you send email campaigns. After every mailing, you should delete duplicated emails addresses, spelling mistakes in the domains, and don´t forget to analyze your soft and hard bouncing.

Check the reasons of your soft bounced-back emails.  Your subscribers may have changed their email account for many reasons. Try to get in touch with them and confirm their details and their interest on receiving your newsletters.

Delete your hard bounced-back emails. No fear let them go!! Because they will ruin your IP reputation and the effectiveness of your future email campaigns, let them go, no pain.