Blackberry mobile phones are very popular within business users worldwide, although actually only around 12 million receive their e-mail directly in these devices through a subscription.

Blackberry e-mail client has been known for its dreadful support for HTML e-mail. The problem was not that it couldn't read this kind of content (a lot of mobile phones out there which are able to read e-mail don't support html). The real problem is that this devices in fact do think that they can read it, so instead of showing the multi-part text version of the contents (if any), they showed the html version but without being able to display it accordingly. This is a huge pain for marketers.

Hopefully it seems that this is going to change soon. RIM has released a press note about several software updates for server and devices that are going to fix this problem inthe next months. Literally they say:

"HTML and Rich Text Email Rendering – BlackBerry smartphone users will be able to view HTML and rich text email messages with original formatting preserved including font colors and styles, embedded images, hyperlinks, tables, bullets and other formatting. "

This are good news for everyone because Blackberry adoption will surely grow a lot in the next few years, and this will lead the way for others to adopt the same feature (as Windows Mobile Devices did long time ago).