The design of our newsletter’s template is part of our external and corporative branding. To reinforce it, and to achieve the familiarization of subscribers with your communications, you should design your template as simple as possible and according to the corporative image shown in your website, commercial dossier, and the rest of your marketing documents. This does not mean the impossibility of changing your colors’ palette or your images’ evolve, if you wish. However the structure of your email should stay consistent overtime.

In relation to the graphic design of your template, we can refer to the usability’s general tips used also for web design. Usability means efficiency, effectiveness and satisfaction with which a product achieves specific goals to particular users in a singular context.

• Do not include too many images and pictures. These mean overloading the email and thus, making its deliverability more difficult.
• Do not design all your email in HTML, as the more popular email filters may label it as Spam.
• Be careful with the background color chosen, it may cause problems to read your message.
• Simple and relevant content, as average people only dedicate 1.4 seconds to read through a commercial email. Make the scanning easy to your public.
• Don´t forget to include the ‘unsubscribe’ link at the bottom. It is also recommendable to include the RAF bottom (Refer to A Friend), so your list can be increased ;-)